It starts from the human; and it creates more competitiveness and growth than technology.

Recent developments in the economic world have brought a new paradigm of innovation based on the Experience. Behind this statement lies a very simple imperative: the need to put people at the heart of the creation process of business models.

Attentive to innovation trends, the Public Investment Bank (BPI) recently announced its intention to fund non-technological innovation. Although all companies have not yet adopted that approach, I was pleased to note that a larger number of entrepreneurs get interest in new methods of innovation focused on the usages and needs of individuals. Good news, because the analysis shows they create more value for businesses.

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